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MAI, the top-grossing film in Vietnamese history, is making a momentous debut in North America.
MAI, the top-grossing film in Vietnamese history, is making a momentous debut in North America.

MAI, the top-grossing film in Vietnamese history, is making a momentous debut in North America.

“MAI”, the latest drama romance film from the most commercially successful film director in Vietnam box office history, Tran Thanh, waltzes onto the international stage in grand style and is on track to capture the highest North America and international box office opening ever for a Vietnam film.

The sensational Vietnamese film, “MAI,” showcases popular actress Phuong Anh Dao, alongside actor Tuan Trong and Vietnamese-American Hollywood star Hong Dao, recognized for her part in Ali Wong’s award-winning series, “BEEF.”

to a profit

The movie premiered on March 22nd and made a profit.nd

Over the weekend, 3388 Films distributed a Vietnam film in an unprecedented release where it played in nearly 200 theaters in 9 countries across North America and Europe. This is the widest same-day theatrical release ever for a Vietnam film in these two continents. The film is currently being shown in the U.S., Canada, UK (England and Scotland), France, Germany, Norway, Czech Republic, Slovakia, and Poland.

Before its opening weekend, MAI had a remarkable half a million in advance international sales. It had impressive performances in almost all of the leading 20 national DMAs, such as Los Angeles/Orange County, Chicago, Dallas-Fort Worth, Houston, Atlanta, Boston, San Francisco/San Jose, and Seattle.

When MAI secured the crown as the #1 box office hit of all time in Vietnam with 520 billion VND ($21M) in ticket sales at its local box office earlier this month, director Tran Thanhachieved a tremendous feat in a remarkable demonstration of his electrifying commercial appeal and striking ability to be on the pulse with the audience. He now holds the 3 top spots of highest grossing films of all time at the Vietnam box office. 

Tran Thanh served as both a co-director for the 2021 movie “Bố Già” (Dad, I’m Sorry) and as a solo director for “Nhà Bà Nữ” (The House of No Man) in 2023, marking his debut in this role. “Bố Già” was the first film produced in Vietnam to earn over $1 million at the U.S. box office, bringing in a total of 427 billion VND ($17 million), while “Nhà Bà Nữ” earned 475 billion VND ($19 million) at the domestic box office. His upcoming film “MAI” will be his third consecutive success at the box office.

Thien A. Pham, the creator of 3388 Films, states, “When MAI was premiered during the Tet holiday in Vietnam, it shattered numerous records. So when 3388 Films acquired it, we were committed to achieving an outstanding international release for this truly outstanding film. We are delighted to have Tran Thanh Town and CJ HK Entertainment, the producers of MAI, as strong partners, and we are determined to challenge the traditional methods of releasing Vietnamese films worldwide.”

The cast of MAI includes Phuong Anh Dao, Tuan Tran, Tran Thanh, Hong Dao, Uyen An, Ngoc Giau, Viet Anh, and Quoc Khanh. The film is directed by Tran Thanh and produced by Tran Thanh Town and CJ HK Entertainment. It will have an exclusive theatrical release in North America and Europe by 3388 Films.

Please visit the website www.3388Films.com/MAI for further details.

About 3388 Films:

3388 Films is a renowned production and distribution company that has extensive experience in over 20 markets and languages. Our focus is on Asian and Southeast Asian media and film content, and we strive to promote and support underrepresented and underserved independent and international content creators. Our goal is to intentionally create and connect diverse media and film content with global audiences. Notable releases in our distribution portfolio include Bố Già (Dad, I’m Sorry), the first Vietnamese film to surpass $1 million at the U.S. box office. Our independent thriller/horror film, Actress Wanted, has also gained recognition, being listed among the top 10 horror films on Amazon Prime Video according to IMDb. For more information, visit our website at www.3388films.com.